Club Statement | Stadium Naming Rights

Redditch United are delighted to announce a new stadium naming rights partner in a record breaking initial 5 year deal.

The Reds have secured a partnership with IMPACT Performance which sees the ground renamed and IMPACT securing a host of commercial rights here at Redditch United which will see their products widely stocked and promoted here at the ground.

In a nod to our heritage, the sponsor has taken the huge step of choosing a name that will resonate with supporters in what is likely to be a very well received step.

Redditch United can confirm that the ground will be called The Valley Stadium (powered by IMPACT Performance).

Commenting on the deal, Hardeep Rai of IMPACT said this “We recognised that Redditch United’s stadium name is one that is held dear by the Red’s faithful across the town and far beyond. Whilst we are keen to promote our business, we’re equally keen to show our support for the Club and we hope that this goes a long way to continuing to build the fantastic relationship both parties have worked towards over the last 12 months. We’re excited to see what the future brings here at The Valley and are proud that our name will be intrinsically linked to a stadium steeped in history.”

Reds Chairman David Faulkner was delighted to welcome Hardeep and the IMPACT team to RUFC, he said; “It’s been a pleasure working with Hardeep and his support has been invaluable over the last 12 months, this massive step is one I’m extremely proud of, we’re excited to take this partnership to the next level.”

For more information on IMPACT Performance and their range of products, click here.

As the excitement for the new season starts to build, don’t forget our £123 season tickets. You can purchase yours by clicking here. We’ve already surpassed last year’s sales thanks to your amazing support.

To find out how your business could benefit from an association with the Reds, contact our commercial manager Iain Wain at or 07496 595 262.

Click here for the commercial brochure for the 2023/24 campaign.

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