Startin Group Announced As Community Partner


We’re excited to welcome Startin Group as our latest Community Partner as they become the first ever sponsors of the HBVC SEND team.

The Reds are pleased to announce another commercial deal as Startin Group join our partnership programme as Official Community Partners, an arrangement which kicks off in the new season. Startin will have branding in the stadium as well as a host of other benefits but most importantly, they become the first ever sponsor of the Special Educational Needs & Disability (SEND) learners we have onsite from The Heart of Birmingham Vocational College. The students that form the SEND squad are to proudly wear branded sponsored Redditch United kit when they take on opposition from across the Midlands.

Startin Group were originally formed by Thomas Startin back in 1840 and honour themselves on the customer service they deliver to their customers. Their mission is to deliver the best Franchise Dealer experience within the local areas of influence through great customer service, continuous improvement and a performance culture, in turn being a great business to be a part of for a sustainable future. Their values are what led to them having a real interest in the SEND team and the opportunity to become the inaugural sponsor of the squad was too good to resist.

Startin’s Group Digital Marketing Manager Jonny Balchandani commented “From the outset, we were impressed by Redditch United’s forward-thinking approach and when we had the opportunity to sponsor the SEND team we absolutely jumped at the chance. We’re delighted to provide them their first branded kit and look forward to seeing them taking on other local colleges in the near future.”

The onsite Sports & Education Learning Coach, Nick Taylor, was equally delighted to see the deal come to fruition “To see Startin Group step in and sponsor our squad is absolutely thrilling for us but more importantly for the students who we educate here on site at the ground. We cannot wait to wear the Redditch strip in our upcoming fixtures.”

Startin have local based Redditch dealerships Suzuki, Kia, Peugeot and Vauxhall selling both new and used vehicles with numerous further branches across Worcestershire. For more information about your local dealerships click here.

For information on sponsoring the work Redditch United do in the community, contact our commercial manager Iain Wain at or 07496 595 262.

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